Analysis of Individual Factors in Improving Knowledge Sharing: Case Study of Accounting Education Students

Abstract

Education is a long-term investment in human resources for the survival of human civilisation in the world. Advances in technology can be used as a supporting tool in the learning process. However, the technology used can be influenced by individual and organisational factors in its use. This study aims to determine individual, organisational and technological factors in the student knowledge sharing process. This study uses a quantitative approach with a descriptive survey design method. Respondents in this study were students of the Accounting Education, Universitas Sebelas Maret class 2018-2020, with 149 students. The indicators used in the measurement are individual factors (self-efficacy, willingness to share, and reciprocal rules), organisational factors (lecturer support and competitiveness), and technological factors (availability of technology and use of technology). The data analysis method uses the SEM model. The study results show that individual and technology factors affect the knowledge-sharing process, and the organisation does not affect the knowledge-sharing process.