Exploring the Efficacy of Social Media Narrative-Based Activities in Improving Digital Communication Skills and Digital Literacy Among Tertiary-Level ESL Learners

Abstract

This research article aims to explore the efficacy of social media narrative-based activities in improving digital communication skills and digital literacy among tertiary-level English language learners in the Chennai district. Using a mixed-methods approach with pre- and post-surveys and semi-structured interviews; this study examined the impact of the intervention. The sample consisted of 102 participants who participated in a four-week social media narrative-based activity program. The initial outcomes indicated a significant improvement in digital literacy skills among the participants. The initial outcomes indicated a significant improvement in digital literacy skills among the participants. The students exhibited a better understanding of digital tools and were more confident in using them for academic and personal purposes. In addition to this, the qualitative findings revealed that the social media narrative-based activities were engaging and effective in enhancing the learners' motivation and kindling their interest in learning digital literacy skills. The study elucidates that narrative-based social media activities can be a practical pedagogical approach to enhancing digital communication skills and digital literacy among ESL learners. The study could aid in exploring new possibilities for merging the casual usage of social media with technology-integrated language learning.