Digital Tools in Teaching the Mass Media Language

Abstract

The functioning of language in modern media is a complex set of different types of discourses. It involves using mental and cultural codes, concepts and archetypes, taking into account the specifics of Internet content and methods of its promotion, along with traditional newspaper journalism, knowledge of the basics of cognitive, communicative and information-theoretical theories and methods, etc. The purpose of the academic paper is to clarify the features and modern tendencies of teaching the mass media language with the help of digital tools, as well as to establish particular practical aspects of using such educational means in the process of teaching the mass media language.  In the course of the research, the analytical-bibliographic method was used to study the scientific literature on teaching the mass media language with the help of digital tools. Along with this, induction, deduction, analysis, synthesis of information, system-structural, comparative, logical-linguistic methods, abstraction, and idealization were applied for studying and processing data. At the same time, the questionnaire survey was conducted in online mode by the research authors to practically clarify certain aspects of using digital educational tools in teaching the mass media language. Based on the research results, the primary and most significant theoretical aspects of the process of teaching the mass media language using digital educational tools were highlighted. Moreover, the standpoints of education seekers and teachers of higher educational institutions regarding the key aspects of this issue were clarified.