English for Business Purposes in the Context of Printing Institute Students

Abstract

This article summarizes the findings of a broader study that has examined the practice of English (Business English) courses in the context of polytechnic students, especially studying printing technology at Sivakasi Institute of Printing Technology (SIPT). This research work aims to assess students' Business English needs in terms of business communication abilities. The informants were 172 undergraduates from SIPT, Sivakasi, Tamil Nadu, India. The findings imply that existing Business English curricula did not adequately address the learners' actual needs. The findings suggest some improvements that may be necessary to ensure the successful implementation of Business English courses. The Business English courses, in particular, are to be improved and broadened in terms of specialized study abilities to fulfill the learners' diverse academic needs. Recommendations to improve the quality, relevance, and validity of English (Business English) courses have been made.