Analysis on the Characteristics of Tourism Flow of Chinese Independent Tourists in Vietnam

Abstract

Background/Objectives: As Vietnam’s largest tourists-generating country, China is an important tourism market for Vietnam.

Methods/Statistical analysis: Through data mining and classification of online travel notes for Chinese independent tourists to Vietnam, this study analyzes the characteristics of tourism nodes of Chinese independent tourists in Vietnam by using the social network analysis method.

Findings: The results showed that Ha Noi, Ho Chi Minh, Da Nang, Nha Trang, Da Lat were the main tourist destinations for Chinese independent tourists in Vietnam. Cities such as Ha Noi, Ho Chi Minh, Da Nang, Lao Cai, NhaTrang, Dalat have strong degree centrality that have strong aggregation and radiation ability to other tourism nodes. The closeness centrality of Ha Noi, Ho Chi Minh, Da Nang, Lao Cai, Nha Trang, Da Lat is higher that reflets the mobility and accessibility between these travel nodes and other nodes is good. Ha Noi, Ho Chi Minh, Da Lat, Da Nang and Lao Cai have high betweenness centrality, and they have strong control over other tourism nodes. This study once again verifies the research value of online travel notes, and the results can provide scientific basis for developing the regional tourism, designing the tourism routes, improving the tourism service facility and planning the tourism traffic in Vietnam.

Improvements/Applications: The source of tourism flow of Chinese independent tourists to Vietnam should be studied, providing a basis for Vietnam to develop China’s tourism market and make precise marketing.