The Advertising Spending Trends: Mobile Vs Traditional Media-- An Empirical Study

Chiang-nan Chao; Yanni Ping; Yingchun Wang

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Chiang-nan Chao
http://www.stjohns.edu/

st. john's university
United States

Chiang-nan Chao, a Professor of Managemen. His publications can be found in Journal of World Business, the Journal of Supply Chain Management, the International Journal of Physical Distribution and Logistics Management, the Journal of Strategic Marketing, the Journal of Education for Business, the Industrial Marketing Management, Organizations and People, Journal of Teaching in International Business, etc.

Yanni Ping
Tobin College of Business, St. John's University, Jamaica, New York
United States

Yanni Ping, Ph.D., is an Assistant Professor in the Business Analytics and Information System Department at St. John's University. Her main area of research is operations management and predictive analytics with marketing interfaces.

Yingchun Wang
BNP Paribas
Hong Kong

Yingchun Wang, worked in the past 18 years in multiple roles with Lehman Brothers, Goldman Sachs, and BNP Paribas, Hong Kong. Her researches focus on Statistics model applications in investment market.

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Management and Organizational Studies ISSN 2330-5495 (Print) ISSN 2330-5509 (Online)

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