Study on Export-oriented Enterprises’ Improvement of Competitive Capacity Based on Cost Advantage

Abstract

For the past several years, cost advantage of production factors have always been the primary motive of export-oriented enterprises in China and important source of their competitive capacity. However, adverse changes are taking place in cost advantage of production factors for the time being. In-depth exploration of effective tactics in the aspects of technology, marketing and management to facilitate export-oriented enterprises to acquire new cost advantage and possess new competitive capacity will have quite important practical significance.