Understanding the Usage of Social Networks Apps Among Organizations and Its Impact on Team Performance: Empirical Study

Abstract

Nowadays in the digital era the development of applications influences the process of group collaboration. And social networks apps usage among enterprises and institutions is growing enormously. Most of the researches on social networks technologies usage are focused on the individual viewpoint, while others are from the organizational viewpoint. Nevertheless, not many research works have examined the actual influence of social networks apps usage via smart devices on team’s performance. The need of communication in group teamwork while doing tasks or projects, forces the team to plan their meetings to finish tasks given. Therefore, using the quantitative approach, this research aims to reveal the predictors that drive the employees to use social networks technologies, and the consequences of using these technologies in team performance. This research model was validated using Partial Least Squares approach with on 110 respondents. The results disclosed that perceived ease of use, perceived compatibility, perceived usefulness, and perceived interactivity of the social network applications, drive the employees to use these applications when performing their group projects. In addition, collaborative working is also a significant predictor for the employees to use social networks applications. Also, the use of social networks technologies also showed a positive impact on team performance.