Improvisation in the Management of Lithuanian Art Organisations

Daiva Masaityte, Virginia Jureniene


Today, creativity is essential in not only art and culture, but it is also applied in science, economics, and is inseparable from improvisation in management. Creativity-related art industry helps to create new jobs and encourages development of other economic sectors; however, the complexity of assessment of the created product creates a challenge of increased market risk more than in companies in other sectors. Today, creativity relates to not only art, but also competitive advantage of organisations, innovation and is the most important driving force of economy; thus, it is important to understand the application of improvisation in management of art organisations.

This article analyses how representatives of organisations understand improvisation in management, what experience members of organisations have and where (which stages of management) improvisation is applied.

Research method: in order to find out about the phenomenon under research and collect as much information as possible, this study includes the qualitative method of multiple cases.

Full Text:



Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This journal is licensed under a Creative Commons Attribution 4.0 License.

International Journal of Financial Research
ISSN 1923-4023(Print)ISSN 1923-4031(Online)


Copyright © Sciedu Press

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.