Study on Design Principle of Clothing Display Color

Abstract

Display color design is a very important part of visual merchandising. The article briefly introduces the concept and design category of display color design, and show its important in clothing marketing and management, then elaborate the design principle of clothing display color mainly from two aspects of clothing brand positioning and consumer psychology. Clothing brand should focus on research the color psychology and preference of target consumers after clear their own target consumers positioning, in order to better for color design of clothing and display.