Analysis on the Development and Bottlenecks of China’s Cross - Border E – Commerce

Abstract

The Internet came to China in 1994, and in the past about 20 years, it has penetrated the country's industry and
commercial sectors. Fundamental changes brought by the Internet have been incorporated in the operations of
traditional industry markets. In recent years, China’s cross-border e-commerce has demonstrated an explosive growth
momentum with the open strategy of "Going global strategy and bringing-in", which has become a new engine of
China's economic development. However, there are still some bottlenecks in the development of China’s cross border
e-commerce. The major one is the mismatch between the traditional business supervision measures and the
continuous innovative business models. The paper reviews the status of China’s cross-border e-commerce;
summarize the policy environment of cross-board e-commerce cooperation in China; analysis the bottlenecks and
key problems in the development of ross-board e-commerce and proposes the policy recommendations for the
bottleneck problems.