Sustainable/ Green Product Packaging From the Shoppers Perspective: A Case of Saudi Arabia

Abstract

Background/Objectives: Global warming, contamination and climate change are some of the problems that have become an increasingly concerning issue internationally. Buyers' concerns about environmental protection have led to the diversification in consumer buying approach towards a green lifestyle. Therefore, firms are taking action to develop potential ecological strategies in the green market industry. This paper aims to explore and determine the insight of Saudi shoppers regarding sustainable (Green) product packaging to maintain a sustainable and green environment.

Material and methods: A sample survey of 232 consumers of Saudi Arabia. Descriptive statistical tools were used, for hypothesis testing, Chi-square test/ Chi-Square Goodness of fit test was applied at Alpha 0.05 with 95% of confidence level.

Findings: The result conveys that the knowledge and information towards green product packaging are not favorable, the product labels as a source of information for sustainable packaging considered the primary source for the green product.

Conclusion: The marketers, and stakeholders having environmental concern, need to have a great call to the campaign of sustainable/ green product packaging. Besides, it is recommended that the marketer of an eco-friendly product need to consider product labels as a good source of information for sustainable packaging at a priority level.

Significance of the study: This research will contribute to the related stakeholders to realize the insight of sustainable (green) products packaging. Besides, it will give a better understanding of consumers' behavior regarding sustainable/ green packaging that will lead to achieving their goals in a suitable approach.