Crimean Wine Market Enterprises: Challenges and Opportunities

Abstract

The article explores the regional aspects of the Sevastopol wine business enterprises’ development by means of an analysis of the wine business market. An assessment of the potential of the viticulture and winemaking agro-industrial subcomplex was made taking into account the new economic conditions: the integration of the region into the Russian economic space, and the need to implement the import substitution policy. The production indicators of the five largest enterprises in this field were analyzed. The presence of a large variety of services and products in the field of winemaking and the potential resources of viticulture were distinguished. The study showed that viticulture and winemaking, the production and sale of wine materials have always been among the most attractive branches of the agro-industrial complex of the Crimea, where the largest of the leading regions of viticulture is the federal city of Sevastopol. The conducted assessment made it possible to identify the high potential of the regional industry that can be effectively implemented, provided that the wine cluster and terroir winemaking are formed and implemented.