Developing and Teaching Online MBA Courses: Strategies for Enhancing Course Effectiveness

Abstract

Reflecting similar global business patterns, employees are continuously pursuing means to set themselves apart from
their colleagues, including through education. With the advances in technology, availability of online business
programs, marketing of university degrees, and the convenience offered through online education, there has been an
explosive growth recently in online education, particularly for business degrees, both at the undergraduate and MBA
levels. Overall enrollment in U.S. MBA programs has actually decreased in the past five years but enrollment in the
online degrees continues to increase.
Given the growth and emphasis in online MBA programs, there has to be measures of quality assurances and
ensuring student success through learning outcomes and ability of students to develop the requisite competencies
necessary to excel in organizations. Furthermore, Universities have to be using the relevant technologies, students
have to demonstrate behaviors that would enable them to succeed in online programs, and faculties have to adapt
teaching strategies. So, what actually fosters success and student satisfaction about MBA programs? This paper
examines how online class interactions and quality of instructor online feedback can lead to successfully completing
an online MBA course and subsequently the MBA program.