The Offensive Framework of Resource Based View (RBV): Inhibiting Others from Pursuing Their Own Values

Abstract

This study explores the overlooked aspect of resource based view (RBV). Given the assumption that the relative superiority of resources determines the results of competition, firms are expected to retain sustainable competitive advantage by inhibiting the value creation of other competitors from their resources. The offensive framework of RBV explains how to maintain such a state over other market participants. Based on the theoretical perspectives, including micro-foundation of resources, several propositions are provided concerning this issue. First of all, firms inhibit competitors from acquiring and retaining talent. In addition, firms’ innovation activities lower the value of competitors’ resources. Finally, firms utilize their resources to inhibit competitors’ profit realization, resulting in their competitive advantage. The implications for both academia and industry are discussed, while future research directions are suggested. Firms are recommended to be considered as aggressive warriors as well as farmers or manufacturers.