The Impact of the Attitudes towards Ecotourism Benefits on Destination Loyalty

Abstract

This study aims to examine the impact of attitudes towards ecotourism benefits (using the variables of economic development, social development, cultural preservation, community capacity building, and environmental protection) on destination loyalty of Wadi-Rum located in Jordan. A total of 297 questionnaire containing 29 items was used to collect information from the local residents of Wadi-Rum. Simple regression, T-test, and ANOVA analyses were conducted to test the research hypotheses. Results of the current study revealed that there is a significant positive impact of attitudes towards ecotourism benefits on destination loyalty. Also, the results revealed that there is no significant difference in the impact of attitudes towards ecotourism benefits on destination loyalty that can be attributed to gender. In addition, results found there is no significant difference in the impact of attitudes towards ecotourism benefits on destination loyalty in favor of age, and educational level.