The emerging role of social media platforms in advanced practice provider recruitment: One institution’s experience

Abstract

Social media is having a major impact on how today’s society communicates with one another, receives information regarding current events, and professionally networking. With this rapid increase, this project sought to investigate the primary resources that Advanced Practice Providers (APPs) at Texas Children’s Hospital used to find their current job and to determine what resources they would utilize for future positions. In the rapid increase of social media platforms and number of social media users, the recruiting needs may be changing drastically, specifically for job seekers in healthcare. As APPs search for employment, the avenues of seeking and applying for positions differ than they did when social media was not on the rise. This article discusses the progressive needs in the constantly evolving healthcare community in regards to recruiting and how, specifically, the APPs at Texas Children’s Hospital (TCH) searched and applied for their position.