The Research on the Effects of Apparel Industrial Cluster of Brand Development and Evaluation

Abstract

The industrial cluster brand in China’s textile and clothing industry is still in the initial stage, factors affecting the development of industrial cluster brand and how to develop the industrial cluster brand of the textile and clothing industry are very concerned by the enterprises, however, systematic research on the theory isn’t perfect. This paper stands the perspective of the initiative of cluster brand to carry on the factor analysis and hypothesis by 5 aspects, and form factors of structural equation model of the textile and clothing industry eventually. After analyzing, estimating and testing the model, I test the hypothesis of the theoretical model, and the results support most hypotheses. This paper aims to make information for textile and clothing enterprises to better understand the influence factor of industry cluster brand development, and take effective measures, which to promoting industry cluster brand development degree.