The Main Statement Case: The Convergence of Business and Art in a New Venture

Abstract

Danielle Auth and Matt Colgan founded The Main Statement in 2012. The venture began and remains a business that markets and sells unique locally produced gifts and accessories for women, men, kids, and home. The business attracts and caters to a very discerning clientele who appreciate sourcing, marketing, and selling local products made by artists and craftsmen. Although their passion is undeniable, the challenges they are facing are just as salient. Keys to future success include balancing the quality of the products offered within the business and the prices associated with them, as well as maintaining a commitment to only offer locally and regionally produced items. This case should be used in a pedagogical context and a practical context to discuss the challenges that arise from starting a business that is based on passion, not necessarily economic need.