Specialization & Personalization of Pay TV Channel
Abstract
As a specialized and even personalized television channel, Pay TV should provide more personal, professional, attractive and ample content to a carefully segmented market. This article attempts to carry out a discussion of the practice of the specialization and personalization of Pay TV Channel.
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PDFDOI: https://doi.org/10.5430/jbar.v1n2p80
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Journal of Business Administration Research (Submission E-mail: jbar@sciedupress.com)
ISSN 1927-9507 (Print) ISSN 1927-9515 (Online)
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