Author Details

Gowri B, Shantha, VELLORE INSTITUTE OF TECHNOLOGY VELLORE TAMILNADU 632104, India

  • Vol 10, No 4 (2019) - Articles
    Does Availability Bias Have Influence on FMCG Investors? An Empirical Study on Cognitive Dissonance, Rational Behaviour and Mental Accounting Bias
    Abstract  PDF