The Effect of the Perception of Deposit Bank Rate, Quality of Service, and the Using of Banking Technology towards Rural Fellow’s Interest to Save Money in Bank Rakyat Indonesia Inc. Unit Wates – Blitar

Abstract

Foster interest in saving in the community can be a mean to improve economic conditions. Excess funds owned by the public can be channeled to those who lack funds through banking institutions. There are several factors that affect a person's interest to save. In the study, there are three free variables namely interest rates of savings, service quality, and the use of banking technology. This research was done by taking sample from one population (people in Wates District, Blitar Regency), the taken sample is the customers of Bank Rakyat Indonesia Corp. The research design of this research is explanatory descriptive design and the descriptive approach correlation were used to describe, explain, or present the data from perception variable of deposit bank rate, service quality, and banking technology towards people interest to save their money in Bank Rakyat Indonesia Corp. Unit Wates. The used method in sample taking in this research uses simple random sampling which found 99 customers to be given questionnaire. From the result of analysis the perception of bank rate doesn’t affect rural fellows’ interest in saving money to Bank Rakyat Indonesia Corp. Unit Wates-Blitar. Service quality affects people’s interest in the village to save money in Bank Rakyat Indonesia Corp. The perception of bank rate, service quality, and banking technology implementation influence village people’s willingness to save their money to Bank Rakyat Indonesia Corp. Unit Wates-Blitar.