Understanding the Awareness of the Importance of Halal Labels to Business Actors Based on Range of Long Business Variations

Abstract

This study aims to determine the level of understanding of halal certification awareness in small and medium micro business actors. The research conducted is a descriptive analysis of quantitative data to determine information on the interests of halal certificates in the eyes of business actors. By using a questionnaire as an instrument. The sample used was 101 business actors with different lengths of operation. The results showed that presents the high actors who have given halal label on the length effort than or equal to 2 years and less than five years, with a percentage of 64.10%. This shows that most business actors who are very concerned with labeling their products are usually those who have run their business more than or equal to 2 years but less than 5 years.