An Analysis of the Questionnaire Investigation on Tourists’ Behavior

Abstract

Tourists from abroad are increasing rapidly in Japan. Particular aims of local government are to overcome the common problems of an aging population and declining birthrate through tourism-generated income and to stimulate the local society through regional exchange and migration. In order to analyze economic aspects of tourism, accurate and up-to-date statistics and information regarding tourism are needed. Specifically, this study presents opportunities for inter-regional cooperation in marketing, in light of studies of tourist behavior at events featuring seasonal flowers and held in Kawazu town, which is located on the Izu Peninsula in Shizuoka Prefecture. In this paper, a questionnaire investigation is executed in order to clarify tourists’ behavior, and to seek the possibility of developing regional collaboration among local government, tourism related industry and visitors. Hypothesis testing was executed based on that. Some interesting and instructive results were obtained.